Demand Driven Venture Roadmap

$0.00

This roadmap offers a structured approach for innovation managers. It guides ventures from customer understanding to market growth. The framework ensures viable products and scalable business models. It helps secure funding and optimise operations for success.

The FIGI Group Demand Driven Venture Roadmap aligns innovation efforts with strategic business outcomes buy guiding founders through 18 key steps across three validation stages;

  1. Customer-Problem Fit (Viable Opportunity),

  2. Product-Promise Fit (Viable Product),

  3. Product-Market Fit (Viable Growth)

Supporting the founder to achieve a Testable, Fundable, and Sellable Business Model.

This roadmap offers a structured approach for innovation managers. It guides ventures from customer understanding to market growth. The framework ensures viable products and scalable business models. It helps secure funding and optimise operations for success.

The FIGI Group Demand Driven Venture Roadmap aligns innovation efforts with strategic business outcomes buy guiding founders through 18 key steps across three validation stages;

  1. Customer-Problem Fit (Viable Opportunity),

  2. Product-Promise Fit (Viable Product),

  3. Product-Market Fit (Viable Growth)

Supporting the founder to achieve a Testable, Fundable, and Sellable Business Model.

Benefits

  1. Structured Validation and Risk Mitigation: The roadmap provides a systematic approach to validating key assumptions about the customer, product, and market at different stages. This structured validation helps investors assess and mitigate risks by ensuring the startup is building something customers need and are willing to pay for, rather than operating on unproven ideas.

  2. Clear Milestones and Progress Tracking: The roadmap clearly defines stages and specific activities within each stage, from customer persona development to securing funding and achieving growth. This allows investors to easily track the startup's progress against tangible milestones and understand what has been validated at each step, providing transparency and accountability.

  3. Focus on Sustainability and Exit Strategy: The final stage, Product-Market Fit, explicitly includes refining the revenue strategy and developing an exit strategy. This indicates that the roadmap guides the startup not just to launch, but also towards sustainable growth and a clear path for investor returns, making the investment more attractive.